Social Pilot states that over 2.5 billion people worldwide have active social media accounts, making social media platforms a one of a kind and swelling space for businesses to connect with their present-day and feasible audience. Not only does a social media footprint provide extensive reach, it is also highly budget-friendly. According to ValuePenquin, perpetuating a healthy web presence may even get you a business loan sanction. Smaller business moneylenders such as Kabbage look into a company’s social media data when evaluating a loan application. Firms around the globe are rushing to generate presence on social media platforms such as Facebook, Snapchat, Instagram, Twitter and Pinterest in order to nurture their brand and to develop resilient foundational footprints. In this haste, what is often discounted is the significance of management and maintaining the content that frames the reputation of the brand. Social media footprint, the way that companies leave behind through various online channels, be it via a tweet announcing a political standpoint, an unanswered client request or a disgraceful image, could develop into a detriment over time if not managed judiciously, according to Nick Kohlschreiber.