Nick Kohlschreiber – Testing The Bond Between Marketing and Modern Technology

Marketing remains reliant upon modern forms of technology in various capacities — the relationship is quite inseparable. Nick Kohlschreiber, a distinguished entrepreneur from California, explains that a profound transformation of marketing techniques is already well underway, as consumers spend an increasing amount of time on smartphones and computers. This has created a challenge to connect with customers through all these devices in real-time, while crafting advertising campaigns that remain effective across social media, display advertising and e-commerce.

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