Nick Kohlschreiber also highlights some important aspects to consider in maximizing a social media footprint. Putting up online content is more successful when timing is deliberated as per the time when the intended audience is most active online and when the content is changed based on the format of a particular social media platform. Numerous platforms require separate formats, aptly suited to connect with users and to promote content sharing. The adding of trending and industry-related hashtags aids the proliferation in audience and to stimulate a brand or message. It is important to carry direct, worthy contentwhich personifies the brand and reflects its vision while maintaining a unbiased tone and evades heated matters.