Nick Kohlschreiber – Personalized Content And Automation Will Make Smart Apps Significant In Mobile Advertising

In the first part of February, Forbes indicated that during 2016, personalized content inside push notifications augmented user engagement with mobile apps by four times. Moreover, custom send times for these notifications based on once the user is most active improved retention rates by more than 400%. Modern marketing specialist Nick Kohlschreiber predicts that as developers continue to recognize how customers interact with their favorite apps and integrate more automation tools using artificial intelligence, these “Smart Apps” will come to shape mobile advertising strategies.

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